A World of Goodness - Phase 1
In Sudan, majority of the people prefer to get daily fresh milk from traditional Donkey Milk Man. The challenge was to figure out how to convince the consumers to switch from buying traditional milk to embracing the new Capo Fresh Milk in the most direct yet non offensive manner. DAY decided to go direct to the point by revealing the unseen dark world of raw milk and compare it to the clean, healthy and safe world of Capo Fresh milk. We introduce Khaled, a young Sudanese boy who magically get into the world of loose milk and Capo milk.