Accidents Shatter Families
ADT is facing a rising cases of accidents which primarily involves ground staff and truck drivers going in the terminal. We were asked to come up with an Campaign to encourage all ADT employees and visitors to practice safety rules at work to avoid any form of accident as part of its goal to be a safe and accident free terminal. The idea was inspired by the fact majority of ADT’s workforce are male expats who have left thier family back home. They are mostly the bread winners and if something happened to them, it’s their family who will suffer the most. We came up with the “Accidents Shatter Families” campaign.