Rhino Intensity!
Non Alcoholic Malt Beverage (NAMB) is rapidly growing category across many Middle-eastern countries. Our objective is to introduce a new Malt drink brand to young, and adventurous Sudanese market. We came up with an idea to create a brand that is almost considered as substitute for beer since it is alcoholic drink is not allowed in the country. Rhino came to life as the drink for the new generation with its youthful and beer-like packaging. It was followed by a big advertising campaign using a powerful image of the Rhino.