Celebrate Your Taste
Masafi’s offers premium potato chips. The product is to remain premium quality however, with a much affordable price. It has to appeal more to the general mass and compete with other known brands in the same category. The campaign was inspired by the new look and feel of Masafi chips. Each flavour has been colour coded making the product more lively and attractive. DAY came up with the campaign “Celebrate your taste” to suggest the bursting flavours of the new Masafi chips in different colours.