ENTERTAINER Lite Launch
For the first time, the ENTERTAINER is launching a new product called Lite. Anyone can download and use it for free! This version will have specific offers from a list of select merchants, including offers during off-peak hours and discounts. Our target is leaning towards younger audience. They are into life hacks and they like to try new things… but are non-committal. The challenge is how to create a branding that fits to their taste.