A World of Goodness - Phase 2
After the launch of Capo Fresh Milk, they need to communicate the functional benefits of drinking Milk. It was agreed that this is to be achieved through a campaign that touches on the emotions of the consumer. We made a new campaign featuring Khaled as football player at school. The story tells a story of how Khaled overcome his challenges at football and became the the best player in his team with the help of Capo.